Growthitect - snackable growth hacks for busy architects
Helping architects grow their confidence, value, and income. Join 4,000+ architects that receive one quick & powerful tactic every Sunday morning.
[🪴 Growthitect #077] Law of 100
Together with Arcol No more manual data entry and disconnected feasibility workflows. Modeling? Check. Data? Check. Arcol is the only feasibility tool for architects with instant, one-click documentation - complete your WHOLE feasibility workflow with one tool. Try Arcol today Read time: 2 minutes and 43 seconds - read below or read online: Quality not quantity, right? Well, not always… Have you heard the story about Jerry Uelsmann’s photography class at the University of Florida? On the...
[🪴 Growthitect #076] 900+ website clicks in 30 days
TOGETHER WITH TESTFIT I’ll be joining Clifton Harness, CEO at Testfit, live this Thursday to ask him hard questions about the future of Testfit and architecture. If 1,000 people show up, then I’m wearing a 10-gallon hat and Clifton is wearing a Growthitect belt buckle. Fair is fair 🤷♂️ Register free Read time: 2 minutes and 57 seconds - read below or read online How to increase leads from LinkedIn LinkedIn is vastly underrated as a pipeline builder. Your ideal clients are there and ready to...
[🪴 Growthitect #075] Un-marketing explained...
A huge thanks to this week’s sponsor: A conceptual design tool that works with Revit. Build lightning-fast 3D concepts in Snaptrude’s collaborative, browser-based environment, and seamlessly integrate with BIM workflows in Revit. Watch Snaptrude in action 🗳️New poll: Do you feel comfortable and confident handling sales objections? Yes No These polls help me provide you with the most relevant content. Your vote improves this newsletter and is much appreciated! 2 minutes and 47 seconds - read...
[🪴 Growthitect #074] Sucky vs Successful ICPs
A huge thanks to this week’s sponsor: The Splash Lab gives you endless design possibilities at no extra cost. Minimal aesthetic, uniform finishes, and accessible maintenance. We strive to solve your most common challenges with restroom architecture. See why firms like SOM, Foster + Partners, and BIG continue to choose our products for their projects. Download the digital library 🗳️ New poll: You’ve probably noticed that I’ve been testing out different options for reading the full tactic each...
[🪴 Growthitect #073] Anticipating objections 101
A huge thanks to this week’s sponsor: Design sustainably from the start. Arcol has partnered with EHDD to bring you operational & embodied carbon estimates in real time! Accelerate feasibility workflows and generate beautiful presentations so you can win more work - all in one platform. Try Arcol today Objections can be a major stumbling block if not anticipated and managed correctly. At the heart of many lost opportunities are objections that catch architecture firms off guard. These...
[🪴 Growthitect #072] Show and tell
🗳️New poll: Do you have an Instagram account? Yes No These polls help me provide you with the most relevant content. Your vote improves this newsletter and is much appreciated! Contrast: How To Show And Tell Your Value Light and dark.Good and bad.Happy and sad.Before and after.With and without.Beautiful and ugly.Haves and havenots. Contrast can be such a powerful tactic. It’s simple.It’s universally understood.It clearly articulates to opposite scenarios. For all of those reasons, contrast is...
[🪴 Growthitect #071] From ordinary to domination
Click below to explore this week’s sponsor: Finally, the SketchUp replacement you’ve been waiting for! Snaptrude is a collaborative, browser-based 3d design tool built for architects. Easily transform 3D concepts into detailed BIM workflows and seamlessly integrate with Revit. Watch Snaptrude in action > Standing out in architecture is tough, to say the least. With so many talented firms, it's easy to feel ordinary. It’s not just about being good at what you do; it’s about being noticed for...
[🪴 Growthitect #070] Overcome objections like a comedian
A huge thanks to this week’s sponsor: The Splash Lab has collaborated with the world’s leading architects and designers to reimagine bathroom experiences. Just like you, we seek to push the boundaries of innovation and design thinking. The result is unique, sustainable, and social-proof restrooms. What do you think of our latest project? Read this week’s tactic on the new website or read it below: I’ve been fortunate enough to have great leaders around me over the past few years. One of my...
[🪴 Growthitect #069] My secret (and simple) content strategy
Thanks to this week's amazing sponsor: Tired of juggling Excel, Sketchup/Revit, and InDesign all while trying to impress clients and win work? Arcol’s concept design tool unites them all, helping you create proposals that will save you time and help you win more work. Watch an Irishman (with a wonderful accent) go from first sketch to final presentation in just 6 minutes - See it here Read this week’s tactic on the new website or read it below: After 2+ years of posting on LinkedIn every...
🧲 TT #068: The Pareto Principle - grading your clients
Happy New Year, friend! Let’s talk about your favorite topic: bad clients. (Okay, it’s not your favorite topic. But what if I help you elevate your client quality?!) Many architectural firms face the familiar challenge of dealing with these less-than-ideal clients. While it’s easy to grumble about client-related issues, the real solution lies in a strategic shift: actively seeking and retaining high-quality clients that align with your business goals. Defining High-Quality Architecture...
Helping architects grow their confidence, value, and income. Join 4,000+ architects that receive one quick & powerful tactic every Sunday morning.